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Ensuring your diamond is certified
by Alex Peterfreund
Ensuring your diamond is certified by one of the leading independent and recognised certification laboratories is essential for an unbiased assessm...
How To Find Her Ring Size
by Alex Peterfreund
Congratulations! You have decided that she is the one. Now, how do you sweep her off her feet and give her the proposal that she's been waiting for...
How to choose your engagement ring?
by Alex Peterfreund
There are 3 ways we can help you choose your ideal engagement ring:
From scratchIf you have something specific in mind, you can describe it to us...
How does fluorescence impact diamond pricing?
by Alex Peterfreund
Historically, strongly fluorescent diamonds have been marked down in price next to their non-fluorescent counterparts. Typically, higher colour (D-...
Does Fluorescence compromise the structural integrity of the diamond?
by Alex Peterfreund
No. A diamond that fluoresces has the same integrity as one with no reaction to UV. Submicroscopic substitutions and/or shifts in the diamond struc...
What impact does fluorescence have on the appearance of a diamond?
by Alex Peterfreund
GIA studies show that, for the overwhelming majority of diamonds, the strength of fluorescence has no widely noticeable effect on appearance. In ma...
The most important factor for the overall appearance of a diamond
by Alex Peterfreund
Cut grade is the most important factor in determining the overall appearance of a diamond, because a poorly cut diamond will seem dull even with ex...
The difference between an Excellent and a Very Good cut diamond
by Alex Peterfreund
It is very hard to see the difference between an Excellent and a Very Good cut diamond as the direction of light is the same in both cut gradings. ...